I use JSON for HTML output, so I fix it by replacing "!" to it's HTML code "!".
To fix - place simple formula in to the column value:
@ReplaceSubstring(HTMLinList;"!";"!")
@ReplaceSubstring(HTMLinList;"!";"!")
url.1=http://www.alexa.com/siteinfo/championselect.net url.2=http://www.alexa.com/siteinfo/elohell.net url.3=http://www.alexa.com/siteinfo/lolcounter.com url.4=http://www.alexa.com/siteinfo/lolcounterpicks.com url.5=http://www.alexa.com/siteinfo/counterlol.org url.6=http://www.alexa.com/siteinfo/picklol.net url.7=http://www.alexa.com/siteinfo/counterpicker.com
{ "http://www.alexa.com/siteinfo/championselect.net" : "10,546", "http://www.alexa.com/siteinfo/elohell.net" : "16,323", "http://www.alexa.com/siteinfo/lolcounter.com" : "16,487", "http://www.alexa.com/siteinfo/lolcounterpicks.com" : "462,863", "http://www.alexa.com/siteinfo/counterlol.org" : "4,722,060", "http://www.alexa.com/siteinfo/picklol.net" : "7,679,714", "http://www.alexa.com/siteinfo/counterpicker.com" : "12,461,834" }